Lillian Ruff Brightening Dog Shampoo is the ultimate solution for pet parents looking to enhance their furry friend’s natural coat color. This versatile shampoo can be used as a facial cleanser, full-body shampoo, and brightening shampoo. Infused with aloe and coconut, our specially crafted formula gently removes stain-causing particles from the fur around your pet’s eyes, while also restoring the whitest coat colors. With natural essential oils, this shampoo effectively eliminates yellowing, stains, and dingy fur, leaving your pet’s coat brighter and whiter. Proudly made in the U.S.A., this formula is pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, and vegan.