When your fur-ever friend’s coat is ready for some extra shine, let iGroom True Color Brightening Dog Shampoo bring back the pizazz! Safe for all hair colors, this special shampoo is designed to brighten and add shine to even the dullest doggy coats. It works by neutralizing unwanted color tones in white coats and adding brilliance and depth to darker coats. The unique formula also contains keratin and vegetable proteins to protect, soften and moisturize your pampered pet’s coat.