Brand new puppies might play rough and act tough, but they need a gentle cleanser! Earthbath Ultra-Mild Wild Cherry Puppy Shampoo is a tearless, soap-free cleanser pH balanced for puppies' sensitive skin. It uses natural cleansers, aloe vera to soothe skin and relieve itching, and just a touch of cherry essence to keep your pal smelling just as sweet as…well…as sweet as a brand new puppy.