For a deep-down clean, try Davis Baking Soda & Oatmeal Dog Shampoo! This gentle-yet-effective formula combines the cleansing power of baking soda with the soothing nature of oatmeal to help your furbaby feel fresh and comfy! Each squirt works to penetrate ground-in dirt, oil and product buildup to promote a clean, manageable coat. Colloidal oatmeal and cool aloe vera help calm redness and inflammation. Paw-fect for pets with sensitive skin, the hypoallergenic formula contains no soap and dilutes 10 to one for beautiful, long-lasting results.