Bio-Groom Purrfect White Shampoo for Cats and Kittens is specifically developed to bring out the brilliance and sparkle in your white furbaby’s coat. This formula contains special whiteners and pearlescent brighteners to have your kitty looking paw-some. It’s gentle and non-bleaching to support your best friend’s overall coat health. A coconut oil base and soy protein support coat strength, body and hydration to help control tangles and matting. This shampoo creates a rich and foamy lather that rinses out easily and completely, a purr-fect benefit when you’re wrangling a wriggly kitty during bath time.