With a coconut base, Bio-Groom Protein Lanolin Tearless Shampoo offers gentle cleansing and moisturizing. This soap-free shampoo is baby mild, safe for puppies and the environment. Soy protein helps to strengthen hair for a beautiful, healthy coat. This versatile shampoo will highlight all coat colors and moisturizes all coat types, so it’s paw-some if you have multiple dogs and want one shampoo that will work for all of them.