Support optimal health for your kitty or pup with Bark and Whiskers Organic Curcumin. Turmeric is a bright orange rhizome (a type of root) with a unique active component called curcumin. With outstanding antioxidant power, turmeric and curcumin promote a healthy inflammatory response and comfortable movement. However, both of them demonstrate poor natural bioavailability potential, meaning your furry family member may not be able to utilize their benefits because they’re not absorbed well. Fortunately, Bark and Whiskers has figured out how to unlock their potential with “next generation” turmeric. With this supplement, your cat or dog will enjoy 24 times greater absorption than standard 95% curcuminoid extracts, so your pet needs only a small, cost-effective dose each day. The micronized particles and colloidal suspension in this formula work synergistically to produce curcuminoids with enhanced bioavailability to help your furry family member receive optimal benefits with every dose.